Next, you need to set up and build your YouTube channel. Your YouTube channel is your homebase for all your content. If you already have a Google account for Gmail or Google Drive, then you can use that to log-in to YouTube and start setting up your channel. Pick a username that works for you and is memorable (if you’re using an existing Google account you’ll have to edit your username in Google+).
If you want to clear some space out in your house and have a big stack of books you’ve been holding onto for too long, you can make money selling your books and textbooks online. Stores like Half Priced Books and others will give you cents on the dollar for each of your current books while you can check what your book is worth by simply entering the ISBN number on Book Scouter.
Not all of your site visitors are ready to talk to your sales team or see a demo of your product. Someone at the beginning of the buyer's journey might be interested in an informational piece like an ebook or a guide, whereas someone who's more familiar with your company and near the bottom of the journey might be more interested in a free trial or demo.
So many people dream of writing a book, but never go through with it. Yet no matter what, I’m sure you have experience and value you could give through writing a book. By packaging your skills and knowledge into a downloadable eBook that helps people learn a skill, advance their careers, or start a businesses, you can change someone’s life and even make good money online. You'll just need to employ an easy tool like Sellfy in order to quickly sell PDF files (like an eBook) to your readers.
The self-directed buyer’s shields are up, and they are ignoring your messages. Developing a relationship to cut through the noise is critical. Not all leads that go to sales are ready to buy, so you have to make sure that you have in place a solid lead nurturing strategy to continue to build awareness and affinity for your brand while your prospect is self-educating. Through paying attention to your MOFU efforts through tactics such as lead nurturing, you can continue to have a relevant conversation with prospects long after your lead generation efforts.
You also may want to consider internal factors, like making sure all of your sales reps have hot leads to work, rewarding top-performing reps with the most promising leads, or other strategies that work for your business and culture. Different sales organizations distribute leads differently, but however you choose to handle it, lead management tools can help.
Before I talk about some of the methods for making money online, I wanted to address the role of pain versus pleasure. Every decision that we make in life is weighed on a pain-versus-pleasure scale. We will always do more to avoid pain than we will to gain pleasure, plain and simple. However, this is also what holds us back from succeeding in any endeavor.
Next, you’ll need the right tools. You can be as complicated or simple as you want depending on your comfort with audio equipment, but at the minimum you’ll want a microphone and software for recording your voice. Companies like Behringer, Blue, Focusrite, and others sell studio-quality plug-and-play podcast setups that can get you recording today.
With the growth of the internet, the world has changed from one of information scarcity to one of information abundance. In fact, according to Google chairman Eric Schmidt “there was 5 Exabytes of information created between the dawn of civilization and 2003, but that much information is now created every two days and the pace is rapidly increasing”.
Salespeople and marketers like to talk about the funnel. The funnel is a way of describing all of your business’ potential customers, and how some of them will evolve into actual customers. The top of the funnel (TOFU) is full of leads — potential customers, most of whom are just trying to find solutions to the problems they’re experiencing but who may not be ready to purchase right away. The goal is to help guide as many of those leads as possible through the middle of the funnel (MOFU), where there is more interest in your product or business, to the bottom of the funnel (BOFU), where fewer people remain, but they’re the ones who are ready to do business.
Video is growing like crazy. And more and more people are looking for professional help cutting their raw footage into viral-worthy content. If you have the right software and a bit of skill, you can easily make money online as a video editor. Check out these article of Fstoppers on how to become an online video editor and then look for relevant jobs on Mandy.com, Creative Cow Job Search, or ProductionHub.
Your lead generation strategy needs to be as dynamic as the people you’re targeting. Trends change, behaviors shift, opinions morph … so should your lead gen marketing. Use A/B split testing to see what CTAs perform best, which landing pages convert better, and which copy captures your target audience. Experiment with layout changes, design, UX, content, and advertising channels until you find what works.