Customer journeys today are quite a bit different from a generation ago. Buyers are knowledgeable, they want to feel kinship with your brand, and they want you to answer their questions and respond to their needs —  but not until they’re ready. Crafting a solid lead generation strategy can help you find leads, separate the “ready to buys” from the “just lookings,” and nurture the qualified ones down the funnel and through your sales pipeline. It’s the difference between waiting for something good to happen to you, and getting out there to make your business grow.
Now next, you’ll want to pick a WP theme from somewhere like Elementor, ThemeForest, Elegant Themes, Qode Interactive, OptimizePress or grab one of my top picks for the best WordPress themes you can use today. This is the barebones design of your site, which you can then customize with your own branding, copy, and images. That being said, you don’t want to cheap out. It costs less than $100 to buy a theme that will make your website look professional (and you can upgrade to a completely custom design once you get the business going). You'll also need strong marketing tools to grow your website, like HubSpot's All-in-One Marketing plugin.
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Hi, I really enjoyed this article. I think everyone has a skill they can market like being a VA, writing, web design etc for some extra cash. I think the main thing to consider when starting a business is if you can run the business with your day job. It’s great if you can build a service based business to work from home but it takes time to build these business to replace a wage – it took me three years. Great post!
With the new buyer it is important to note that your marketing efforts don’t end once a new lead comes into your system – what we call Top of the Funnel (TOFU) marketing.  Many companies do a good job at generating leads, but the problem is that most new leads are not ready to buy yet.  And if a sales rep does engage and the lead isn’t ready to talk with them, it reinforces the notion that marketing sourced leads are not great. As a result leads get lost, ignored, or snatched up by your competitors.
Your lead generation strategy needs to be as dynamic as the people you’re targeting. Trends change, behaviors shift, opinions morph … so should your lead gen marketing. Use A/B split testing to see what CTAs perform best, which landing pages convert better, and which copy captures your target audience. Experiment with layout changes, design, UX, content, and advertising channels until you find what works.

If you've developed valuable skill sets or picked up certifications within your industry over the years, offering your consulting services to local business owners can be a lucrative way to make money online. Whether you're an expert marketer, business strategist, or manufacturing aficionado, there's likely a local business owner who's willing to pay you to help them solve an issue with their company. Start with this 18-step checklist to becoming a local business consultant from Karyn Greenstreet and then use my guide to crafting an effective cold email to convince them to hire you.
Double check yourself, before you double wreck yourself. Make sure everything you send to a company, whether a résumé, an email or a portfolio, is good to go. Double check your grammar and wording, and for God’s sake use spell check! This is especially important when it comes to the company’s name. Don’t spell their name wrong and be sure to type it how they type it (e.g. Problogger, not Pro Blogger).
Over the last decade, high-speed internet, a proliferation of devices and applications, and changing attitudes about the nature of work have made working at home a reality for millions of people around the world. One study, in fact, concluded that nearly half of all American employees work at home. And the trend isn’t limited to the United States; 79 percent of knowledge workers globally now do at least some work outside the office.
Your lead generation strategy needs to be as dynamic as the people you’re targeting. Trends change, behaviors shift, opinions morph … so should your lead gen marketing. Use A/B split testing to see what CTAs perform best, which landing pages convert better, and which copy captures your target audience. Experiment with layout changes, design, UX, content, and advertising channels until you find what works.

Please note that some of the links below are affiliate links and at no additional cost to you, I will earn a commission. Know that I only recommend products, tools and learning resources I've personally used and believe are genuinely helpful, not because of the small commissions I make if you decide to purchase them. Most of all, I would never advocate for buying something that you can't afford or that you're not yet ready to implement.

Mechanical Turk is Amazon's take on micro-jobs. These are small miniscule-jobs that you can do for other people, which they call HITs, or Human Intelligence Tasks. These are super simple tasks that anyone can do. Some examples are listing off some URLs with certain kinds of images for one cent, or recording a few phrases with a microphone for 6 cents.
All great ideas! Not sure if you left multi-level marketing off on purpose, but I’ve recently started taking a nutritional supplement called Thrive, and due to the amazing results (tons of energy, great sleep, calming of aches and pains, etc.) I’ve started working as a promoter. There is absolutely no requirement to pay anything to sign up, you don’t even have to stock the product, it is a cloud-based business where the customers order online and receive the product directly from the company. If you get two people to sign up with autoship, you get your product free. Even if you pay for the product it is only about $5 a day, less than a cup of coffee in the U.S. So far I’ve been really impressed.
I have another to add to your list that’s almost as easy to do as going for a daily walk! Clean up litter outside commercial properties for property management companies. The work is done on foot using simple hand tools. I started this as a side gig in 1981 and grew it into a profitable full-time business that I continue to operate today. I share my experience in my book, Cleanlots, and offer free support.
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