En la vida real, cada fase del embudo de ventas incluye numerosas acciones: contactar telefónicamente con el cliente, enviar correos electrónicos recordando al cliente que tiene que tomar una decisión, hacer una demostración del producto o servicio y hacer el seguimiento de cada uno de los clientes o leads. Por eso conviene ayudarse durante el proceso de venta de alguna herramienta informática.

Digital marketing channels and traditional marketing channels are similar in function that the value of the product or service is passed from the original producer to the end user by a kind of supply chain.[81] For instance, a typical digital marketing channel is email. Organization can update the activity or promotion information to the user by subscribing the newsletter mail that happened in consuming. In addition to this typical approach, the built-in control, efficiency and low cost of digital marketing channels is an essential features in the application of sharing economy.[81]

Targeting, viewability, brand safety and invalid traffic: Targeting, viewability, brand safety and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016).[48] Another element, which is affected within digital marketing, is ‘viewabilty’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).[48]
Content marketing specialists are the digital content creators. They frequently keep track of the company's blogging calendar, and come up with a content strategy that includes video as well. These professionals often work with people in other departments to ensure the products and campaigns the business launches are supported with promotional content on each digital channel.
Because digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. With digital marketing, you can also use tools like analytics dashboards to monitor the success and ROI of your campaigns more than you could with a traditional promotional content -- such as a billboard or print ad.
A todos estos paquetes y cartas recibidos por los usuarios de la lista de Correos, hay que sumar todas aquellas cartas que envían particulares a personas como el Rey, la Reina o Julio Iglesias, en las que ponen Lista de Correos esperando que los funcionarios las hagan llegar a su destino. Asimismo, están todos los certificados que los carteros llevan a los domicilios de los destinatarios y que no pueden entregar por ausencia de éstos.
Es justo en este momento del embudo de venta que los contactos pasan a ser contactos cualificados puesto que es justo en este momento cuando tienes oportunidad de hablar con ellos y hacerles preguntas encaminadas a determinar el producto que puedes ofrecerles en función de la solución que necesitan para su problema o para satisfacer sus necesidades.
Digital marketing became more sophisticated in the 2000s and the 2010s, when[18][19] the proliferation of devices' capable of accessing digital media led to sudden growth.[20] Statistics produced in 2012 and 2013 showed that digital marketing was still growing.[21][22] With the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube and Twitter, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching product's information. The change of customer behavior improved the diversification of marketing technology.[23]