With offline marketing, it's very difficult to tell how people are interacting with your brand before they have an interaction with a salesperson or make a purchase. With digital marketing, you can identify trends and patterns in people's behavior before they've reached the final stage in their buyer's journey, meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing funnel.
El embudo se nutre de acciones de marketing de generación de demanda y de las propias acciones de prospección de la fuerza de ventas sobre su cartera de clientes o prospectos. Dichas oportunidades se cualifican mediante la investigación de la situación real del presunto cliente y sus posibilidades e intención de compra y por último culminan en la fase de venta con la construcción y lanzamiento de la oferta, la negociación, el cierre de la venta y la entrega de la solución vendida.

Entonces, usando planillas o un software con integración con un CRM (Customer Relationship Management), podemos registrar todas las informaciones como históricos de la relación con tu negocio y el Lead lo cual ayuda bastante al equipo comercial en el abordaje de este Lead y permite ir directamente sobre el interés que tiene para incrementar las oportunidades de convertirlo en un cliente.

To engage customers retailers have shifted from the linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer.[26] Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one.[6] The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.[27]
At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. So, we decided to answer them. Click the links below to jump to each question, or keep reading to see how digital marketing is carries out today.
En la vida real, cada fase del embudo de ventas incluye numerosas acciones: contactar telefónicamente con el cliente, enviar correos electrónicos recordando al cliente que tiene que tomar una decisión, hacer una demostración del producto o servicio y hacer el seguimiento de cada uno de los clientes o leads. Por eso conviene ayudarse durante el proceso de venta de alguna herramienta informática.

The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[45] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
One of the smartest decisions that I ever made was to skip the MBA and go straight into my marketing career. From the hands-on experience by leading marketing teams and all the marketing books, podcasts, and blog posts I’ve consumed over the years, I’ve basically given myself an MBA in marketing at a fraction of the cost. And I got paid along the way.
Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting.[40] Influencers allow brands to take advantage of social media and the large audiences available on many of these platforms.[40] It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.
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En ventas, una negativa generalmente significa «de momento no me interesa». Por ejemplo, una objeción frecuente de los clientes es que ahora mismo no tengo tiempo para valorar si el producto o servicio que me ofreces es útil. En realidad, lo que el cliente está diciendo es que le interesa el producto o servicio, que lo ve útil, pero que ahora mismo no tiene tiempo para atenderte. Es tentador eliminar a este cliente del embudo de ventas y dejar de hacer el seguimiento de esta oportunidad o lead.

Si tu sitio carece de un Llamado a la Acción directo y preciso, estás perdiendo el tiempo. Los llamado a la acción (o Call To Action en inglés) deben ser los protagonistas principales de tu estrategia de marketing digital y del proceso que vivirán los usuarios a través de tu Embudo de Ventas, ya que ellos te ayudarán a definir cómo finalizará la visita y cuál es el siguiente paso.


By using Internet platforms, businesses can create competitive advantage through various means. To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information. Through this a business can create a system in which they are able to pinpoint behavioral patterns of clients and feedback on their needs.[36] This means of content has shown to have a larger impingement on those who have a long-standing relationship with the firm and with consumers who are relatively active social media users. Relative to this, creating a social media page will further increase relation quality between new consumers and existing consumers as well as consistent brand reinforcement therefore improving brand awareness resulting in a possible rise for consumers up the Brand Awareness Pyramid.[37] Although there may be inconstancy with product images;[38] maintaining a successful social media presence requires a business to be consistent in interactions through creating a two way feed of information; firms consider their content based on the feedback received through this channel, this is a result of the environment being dynamic due to the global nature of the internet.[35] Effective use of digital marketing can result in relatively lowered costs in relation to traditional means of marketing; Lowered external service costs, advertising costs, promotion costs, processing costs, interface design costs and control costs.[38]
To create an effective DMP, a business first needs to review the marketplace and set 'SMART' (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives.[67] They can set SMART objectives by reviewing the current benchmarks and key performance indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customised to the type, objectives, mission and vision of the company.[68][69]
El embudo se nutre de acciones de marketing de generación de demanda y de las propias acciones de prospección de la fuerza de ventas sobre su cartera de clientes o prospectos. Dichas oportunidades se cualifican mediante la investigación de la situación real del presunto cliente y sus posibilidades e intención de compra y por último culminan en la fase de venta con la construcción y lanzamiento de la oferta, la negociación, el cierre de la venta y la entrega de la solución vendida.
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