The "sharing economy" refers to an economic pattern that aims to obtain a resource that is not fully utilized.[79] Nowadays, the sharing economy has had an unimagined effect on many traditional elements including labor, industry, and distribution system.[79] This effect is not negligible that some industries are obviously under threat.[79][80] The sharing economy is influencing the traditional marketing channels by changing the nature of some specific concept including ownership, assets, and recruitment.[80]
Es justo en este momento del embudo de venta que los contactos pasan a ser contactos cualificados puesto que es justo en este momento cuando tienes oportunidad de hablar con ellos y hacerles preguntas encaminadas a determinar el producto que puedes ofrecerles en función de la solución que necesitan para su problema o para satisfacer sus necesidades.
Video advertising - This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time.[58] Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched.[59] Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability".[58] Due to selective attention from viewers, there is the likelihood that the message may not be received.[60] The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioural decision.[61] These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time,[58] therefore manipulating these variables will yield different results. Length of the advertisement has shown to affect memorability where-as longer duration resulted in increased brand recognition.[58] This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand.[58] These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached.[62] Sharing videos creates six different outcomes: these being "pleasure, affection, inclusion, escape, relaxation, and control".[58] As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from mass amount of a brands advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome.

Si tienes un buen oído y escribir en computador es tu fuerte, puedes dedicarte a ganar dinero extra en tu tiempo libre haciendo transcripciones de audio a texto, como independiente. Si bien es cierto transcribir es un trabajo detallado y que requiere de cierto nivel de experiencia, tiene la ventaja de que puedes hacerlo en tu propio horario y desde la comodidad de tu casa.

Connecting the dots between marketing and sales is hugely important -- according to Aberdeen Group, companies with strong sales and marketing alignment achieve a 20% annual growth rate, compared to a 4% decline in revenue for companies with poor alignment. If you can improve your customer's' journey through the buying cycle by using digital technologies, then it's likely to reflect positively on your business's bottom line.

Ahora que ya sabes lo importante de medir cada una de las acciones realizadas en el embudo de ventas y que tu negocio necesita de esto para comenzar a establecer acciones estratégicas e incrementar tu facturación mensual, no olvides medir los visitantes, Leads y Leads calificados, oportunidades y ventas que tu negocio está generando bajo un modelo de Inbound Marketing, donde tus análisis estará mucho más preciso para saber qué acciones y cuál es tu cuello de botella en el embudo comercial y anticiparte al mercado para tomar decisiones a corto y largo plazo.

Normalmente este tipo de servicios se utilizan para no dar nuestra propia dirección. Por ejemplo puede venir bien cuando una web te pide que introduzcas tu correo para acceder a una parte que no todo el mundo tiene acceso (con la intención de luego mandarte información que posiblemente no te interese). De esta manera no comprometerás tu cuenta y nunca te llegarán esos correos.


Pero ¿sabías que existen otras maneras de tienda online?, ¿conoces el drop shipment? Consiste en vender un producto al por menor sin poseerlo realmente. Es decir el minorista (ósea tú) llega a un acuerdo con el fabricante para vender su producto y éste se encargará de enviarlo directamente al cliente final en nombre del minorista, por tanto tú no tienes la necesidad de tener un stock de la mercancía. El beneficio se obtiene, en la compra que haces a la vez tú al fabricante de ese producto, pero a un coste inferior. En resumen, tu misión en ésta relación triangular, es ser un intermediario.
In 2007, marketing automation was developed as a response to the ever evolving marketing climate. Marketing automation is the process by which software is used to automate conventional marketing processes.[17] Marketing automation helped companies segment customers, launch multichannel marketing campaigns, and provide personalized information for customers.[17] However, the speed of its adaptability to consumer devices was not fast enough.

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
Digital Marketing Channels are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks.[52][53] Digital marketing is facilitated by multiple Digital Marketing channels, As an advertiser one's core objective is to find channels which result in maximum two-way communication and a better overall ROI for the brand. There are multiple digital marketing channels available namely;[54]
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.[1][2] Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing.[3] As digital platforms became increasingly incorporated into marketing plans and everyday life,[4] and as people increasingly use digital devices instead of visiting physical shops,[5][6] digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,[7] e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[8] The extension to non-Internet channels differentiates digital marketing from online marketing.[9]
Understanding Mobiles: Understanding mobile devices is a significant aspect of digital marketing because smartphones and tablets are now responsible for 64% of the time US consumers are online (Whiteside, 2016).[48] Apps provide a big opportunity as well as challenge for the marketers because firstly the app needs to be downloaded and secondly the person needs to actually use it. This may be difficult as ‘half the time spent on smartphone apps occurs on the individuals single most used app, and almost 85% of their time on the top four rated apps’ (Whiteside, 2016).[48] Mobile advertising can assist in achieving a variety of commercial objectives and it is effective due to taking over the entire screen, and voice or status is likely to be considered highly; although the message must not be seen or thought of as intrusive (Whiteside, 2016).[48] Disadvantages of digital media used on mobile devices also include limited creative capabilities, and reach. Although there are many positive aspects including the users entitlement to select product information, digital media creating a flexible message platform and there is potential for direct selling (Belch & Belch, 2012).[50]
One of the smartest decisions that I ever made was to skip the MBA and go straight into my marketing career. From the hands-on experience by leading marketing teams and all the marketing books, podcasts, and blog posts I’ve consumed over the years, I’ve basically given myself an MBA in marketing at a fraction of the cost. And I got paid along the way.

Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers’ experiences.[27] Examples can be that social media users share food products and meal experiences highlighting certain brands and franchises. This was noted in a study on Instagram, where researchers observed that adolescent Instagram users' posted images of food-related experiences within their social networks, providing free advertising for the products.[32]
Como sabemos todos, los comienzos no son sencillos cuando nos disponemos a trabajar desde casa por internet. Hay muchas personas que también han tomado la elección del trabajo en casa como forma de vida, y muchas comparten tu profesión o especialidad. Hoy en día hay más gente que trabaja desde casa que en otros tiempos, por las bondades de la conexión a internet.
Franck Scipion es el autor del blog Lifestyle Al Cuadrado, donde comparte estrategias, tácticas y herramientas probadas para ayudarte a construir un negocio que ames y a vivir la vida de tus sueños. Si estás trabajando en transformar una idea en un negocio online, chequea el training REINVENCIÓN KNOWMADA en el que Franck está ayudando cotidianamente a emprendedores a reinventarse profesionalmente en digital creando un negocio online lleno de propósito.
Supongamos que siempre encuentras dos objeciones en los posibles clientes a la hora de vender tu producto o servicio. Por ejemplo, «no creo que sea lo que estamos buscando» o «en estos momentos no tengo tiempo para atenderte».  Una solución sería programar una serie de correos electrónicos para enviar automáticamente  a lo largo de las próximas semanas.
Nota:  Nos gustaría proporcionarle el contenido de ayuda actual lo más rápido posible en su idioma. Esta página se ha traducido mediante un sistema automático y es posible que contenga imprecisiones o errores gramaticales. Nuestro objetivo es que este contenido sea útil para usted. ¿Puede informarnos sobre si la información le ha sido útil al final de la página? Aquí tiene el artículo en inglés para que pueda consultarlo fácilmente.
Marketing automation is an integral platform that ties all of your digital marketing together. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece. Marketing automation software streamlines and automates marketing tasks and workflows. Most importantly, it measures the results and ROI of your digital campaigns, helping you to grow revenue faster.
Algo que he podido notar es que muchos de los asistentes virtuales profesionales, además de enlistarse en las distintas plataformas y bolsas de trabajo que existen, también crean sus propias páginas web con el detalle de todos los servicios que ofrecen y de su trayectoria profesional (esto es como una hoja de vida virtual, que los hace ver muchísimo más profesionales), y la agregan a su aplicación y perfiles.
Hasta hace unos años, el trabajo desde casa era casi un mito, poca gente conseguía hacerlo. Gracias a Internet, esto ha cambiado. Ahora no sólo es posible tener un trabajo que puedas gestionarlo desde tu propia casa, sino que también puedes hacer de éste tu modo de vida. Algunas personas incluso han conseguido trabajar desde cualquier lugar del mundo con acceso a Internet.
Por otra parte, si estás dentro de la lista de admitidos, ya te puedes olvidar de todo el “papeleo” y ponerte de lleno con el sprint final de cara al examen. Ahora sí que empieza la cuenta atrás y desde Innova te vamos a acompañar a que des el último empujón para conseguir tu plaza. Con nuestros simulacros y todos los consejos y conocimientos de nuestros profesores estamos seguros de que llegarás el día de la prueba muy bien preparado. ¡Sé constante y no pierdas la ilusión que el día esperado ya está aquí!

Así como en el caso anterior de asistente virtual, algo que puede ayudarte a ganar algunas ofertas de trabajo como redactor de contenidos, es crear una página web en la que pruebes tu talento (con ejemplos de textos escritos por ti), así como dar a conocer algo de tu trayectoria y experiencia (links a aquellas webs para las que hayas escrito anteriormente).
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