Normalmente este tipo de servicios se utilizan para no dar nuestra propia dirección. Por ejemplo puede venir bien cuando una web te pide que introduzcas tu correo para acceder a una parte que no todo el mundo tiene acceso (con la intención de luego mandarte información que posiblemente no te interese). De esta manera no comprometerás tu cuenta y nunca te llegarán esos correos.
An omni-channel approach not only benefits consumers but also benefits business bottom line: Research suggests that customers spend more than double when purchasing through an omni-channel retailer as opposed to a single-channel retailer, and are often more loyal. This could be due to the ease of purchase and the wider availability of products.[30]
In the 2000s, with increasing numbers of Internet users and the birth of iPhone, customers began searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company.[15] In addition, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address.[16] These problems encouraged marketers to find new ways to integrate digital technology into market development.
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