In-game advertising - In-Game advertising is defined as "inclusion of products or brands within a digital game."[57] The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn't very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication "integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm"[57] is an important as it results in a more clarity about the brand/product and creates a larger overall effect.
Pay-Per-Click (PPC) Advertising: PPC advertising enables you to reach internet users on a number of digital platforms through paid ads. You can setup PPC campaigns on Google, Bing, Linkendin, Twitter, Pinterest, or Facebook and show your ads to people searching for terms related to your products or services. PPC campaigns can segment users based on their demographic characteristics (age, gender etc) or even their particular interests or location. The most popular PPC platforms are Google Ads and Facebook.
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A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media. Information is easy to access at a fast rate through the use of digital communications. Users with access to the Internet can use many digital mediums, such as Facebook, YouTube, Forums, and Email etc. Through Digital communications it creates a multi-communication channel where information can be quickly shared around the world by anyone without any regard to who they are.[34] Social segregation plays no part through social mediums due to lack of face to face communication and information being wide spread instead to a selective audience. This interactive nature allows consumers create conversation in which the targeted audience is able to ask questions about the brand and get familiar with it which traditional forms of Marketing may not offer.[35]

Hola , me parece muy interesante todo lo que compartes, gracias por ello, yo al igual muchas personas tengo mis dudas sobre eso de ganar dinero contestando encuestas online, vivo en Estados Unidos y como recien me mudé pues se hace difícil obtener un empleo si no se maneja bien el idioma, en este caso el inglés, me gustaría saber que páginas puedo usar aquí en Estados Unidos y si realmente son de confiar. Al igual que muchas personas también he tenido la curiosidad de hacer eso de las encuestas pero la que he intentado son un fraude te empiezan diciendo esto y lo otro y al final te quieren vender una guía y hasta pagar por inscripción.Saludos cordiales y muchas bendiciones.


It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.[33]

Para saber el estado de tu solicitud deberás entrar en tu área personal de Correos. Primero tienes que ir a la web corporativa de Correos y buscar el apartado de convocatorias públicas, o bien, puedes hacer clic aquí. Una vez que estés en esa página debes acceder a “Acceso a la consulta de admitidos y excluidos”. Ahí aparecerá la pantalla que te permite entrar en tu área personal. Rellenas el DNI, la contraseña que pusiste al hacer la inscripción y finalmente, completas con el código captcha que te piden.
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