Digital marketing poses special challenges for its purveyors. Digital channels are proliferating rapidly, and digital marketers have to keep up with how these channels work, how they're used by receivers and how to use these channels to effectively market things. In addition, it's becoming more difficult to capture receivers' attention, because receivers are increasingly inundated with competing ads. Digital marketers also find it challenging to analyze the vast troves of data they capture and then exploit this information in new marketing efforts.
• (English) Create a Sales Funnel • (Español) Crear un Embudo de Ventas • (Français) Créer un Entonnoir de Vente • (Deutsch) Erstellen Sie Einen Verkaufs-Trichter • (Italiana) Crea una Canalizzazione di Vendita • (Nederlands) Maak een Verkooptrechter • (Português) Crie um Funil de Vendas • (עברית) צור משפך מכירות • (العَرَبِيَّة) إنشاء قمع مبيعات • (हिन्दी) एक बिक्री फनल बनाएँ • (ру́сский язы́к) Создание Последовательности Продаж • (Dansk) Opret et Salgstrag • (Svenska) Skapa en Försäljningstrakt • (Suomi) Luo Myyntikanava • (Norsk) Opprett et Salgstunnel • (Türkçe) Satış Hunisi Oluşturun • (Polski) Utwórz Ścieżkę Sprzedaży • (Româna) Creați o Canal de Vânzări • (Ceština) Vytvoření Prodejní Cesty • (Slovenský) Vytvorenie Predajnej Zúženia • (Magyar) Értékesítési Csatorna Létrehozása • (Hrvatski) Stvorite Prodajni tok • (български) Създаване на Фуния за Продажби • (Lietuvos) Sukurkite Pardavimo Kanalą • (Slovenščina) Ustvarite Prodajni tok • (Latvijas) Izveidojiet Pārdošanas Piltuvi • (eesti) Loo Müügiprotseduur
Una vez que nos hemos decidido a tener uno, viene una de las decisiones más importantes y difíciles, que es…¿Cómo elegir un nombre?. En muchos casos dependerá del uso que vayas a darle a esa cuenta de correo. Por ejemplo, si es para intercambiar mensajes con amigos o conocidos, puedes poner nombres originales o graciosos. Pero si lo vas a utilizar para fines más serios quizá debas poner un nombre más formal.
In the parlance of digital marketing, advertisers are commonly referred to as sources, while members of the targeted ads are commonly called receivers. Sources frequently target highly specific, well-defined receivers. For example, after extending the late-night hours of many of its locations, McDonald's needed to get the word out. It targeted shift workers and travelers with digital ads, because the company knew that these people made up a large segment of its late night business. McDonald's encouraged them to download a new Restaurant Finder app, targeting them with ads placed at ATMs and gas stations, as well as on websites that it new its customers frequented at night.
There are lots of ways you can optimize your digital marketing assets for mobile users, and when implementing any digital marketing strategy, it's hugely important to consider how the experience will translate on mobile devices. By ensuring this is always front-of-mind, you'll be creating digital experiences that work for your audience, and consequently achieve the results you're hoping for.
This is one of those insights that seems obvious the first time that you hear it but has profound implications across your entire career. Your channel selection, brand values, products, and campaigns will all be completely different if you go after millennials compared to baby boomers for example. For B2C marketers, this is possibly the most important variable to keep in mind when building your overall marketing strategy.
In the 2000s, with increasing numbers of Internet users and the birth of iPhone, customers began searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company. In addition, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address. These problems encouraged marketers to find new ways to integrate digital technology into market development.