This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must actually get the investor to invest in the product before they are compensated.
Affiliate programs are arrangements where an online merchant that’s selling products pays an affiliate website a commission for any sales generated from their referral traffic. The affiliate website places affiliate links pointing to the merchant’s site to track transactions. Each agreement between an affiliate and a merchant features the commission structure and payout information.