Achten Sie bei einer hauptberuflichen selbstständigen Tätigkeit darauf, für unterschiedliche Auftraggeber zu arbeiten. Ansonsten fallen Sie schnell in die Kategorie der Scheinselbständigkeit, was für Sie und Ihren Auftraggeber nachhaltig Konsequenzen haben kann. Wenn Sie hauptberuflich im öffentlichen Dienst tätig sind, müssen Sie Ihren Arbeitgeber vorab über die Aufnahme eines Nebenjobs informieren – dies empfiehlt sich aber auch bei allen anderen Arbeitgebern, ist hier jedoch abhängig von den Vereinbarungen in Ihrem Arbeitsvertrag.

You’ve launched an amazing product or service. Now what? Now, you need to get the word out. When done well, good PR can be much more effective and less expensive than advertising. Regardless of whether you want to hire a fancy agency or awesome consultant, make sure that you know what you’re doing and what types of ROI to expect. Relationships are the heart and soul of PR. This guide will teach you how to ignore the noise and focus on substantive, measurable results. Get Started
Developing and monetizing microsites can also garner a serious amount of sales. These sites are advertised within a partner site or on the sponsored listings of a search engine. They are distinct and separate from the organization’s main site. By offering more focused, relevant content to a specific audience, microsites lead to increased conversions due to their simple and straightforward call to action.

Email marketing is the practice of nurturing leads and driving sales through email communications with your customers. Like social media, the goal is to remind users that you’re here and your product is waiting. Unlike social media, however, you can be a lot more aggressive with your sales techniques, as people expect that email marketing will contain offers, product announcements and calls to action.


In 1996, Jeff Bezos, CEO and founder of Amazon.com, popularized this idea as an Internet marketing strategy. Amazon.com attracts affiliates to post links to individual books for sale on Amazon.com, or for Amazon.com in general, by promising them a percentage of the profits if someone clicks on the link and then purchases books or other items. The affiliate helps make the sale, but Amazon.com does everything else: They take the order, collect the money and ship the book to the customer. With over 500,000 affiliate Web sites now participating, Amazon.com's program is a resounding success.

Unscrupulous affiliates can squat on domain names with misspellings and get a commission for the redirect. They can populate online registration forms with fake or stolen information, and they can purchase AdWords on search terms the company already ranks high on, and so on. Even if the terms and conditions are clear, an affiliate marketing program requires that someone monitor affiliates and enforce rules.


Mit Heimarbeit beziehungsweise dem Arbeiten von Zuhause lässt sich schnell und einfach Geld verdienen. Da man sich den Anfahrtsweg in ein Büro spart, ist es außerdem eine sehr bequeme Alternative für viele Arbeitnehmer, die ansonsten lange Pendelfahrten auf sich nehmen müssten. Trotzdem gibt es einige Dinge, die es beim Arbeiten im Home Office zu beachten gilt. 
×